The Community Capacity Development Office, Office of Justice Programs, U.S. Department of Justice, designed this toolkit to help Weed and Seed communities make the best use of proven communication principles to support their programs. This kit was developed in collaboration with the Institute of Law and Justice and the Academy for Educational Development.

If you are new to communication and social marketing programs—

You must first know the basics, and learn to design a marketing strategy. In these sections, you will learn how communication can support your Weed and Seed strategy and how the nuts and bolts of social marketing can help you build an effective campaign.

Look for the "Communities in Action" box throughout this toolkit to see how other Weed and Seed sites are getting their messages to the public.

If you are relying on this toolkit as a reference—

Use the home page or the site map to find a subject quickly, or jump to the tools of the trade section to obtain samples of effective marketing materials.