Raise Awareness
Raising awareness about the issues—in particular about arrests and prosecutions—is an important way to demonstrate that the Weed and Seed strategy is effective. The audiences who are most likely to appreciate this information are residents, crime victims, business owners, community leaders, and policymakers.
Mass media, community channels, and interpersonal communication can help you implement this strategy. To learn more, find out how to get your message out.
Getting Started
- Collaborate with local newspapers to regularly publish information about arrests and prosecutions.
- Work with local radio, cable, and network television stations to broadcast the names of persons arrested, prosecuted, and convicted for offenses that occurred in the designated Weed and Seed neighborhood.
- Use your Weed and Seed Web site and/or television show to list the information.
- The Mt. Hood Coalition Against Drug Crime in Oregon posts pictures of individuals with outstanding warrants on its Web site.
