Many Weed and Seed communities are doing exemplary work, "weeding out" violent criminals and drug abusers and "seeding in" much-needed human services, including prevention, intervention, treatment, and neighborhood restoration programs. The only problem is that not all sites are effectively communicating this great work to the public.
A Weed and Seed community can use communication tools in many ways to achieve its goals. Careful planning is needed to select the best communication strategies, channels, and tactics to successfully implement and sustain a Weed and Seed strategy. This section provides a broad overview of communication strategies. In each of the other four sections of this toolkit, topics are discussed in greater detail. Before you can begin building your communications campaign, you need to learn to—
The Syracuse Weed and Seed Community Partnership in New York wanted to increase awareness of its activities among the senior population. To accomplish this goal, staff and members of the Syracuse Police Department periodically deliver safety presentations at senior citizen housing facilities.