There are many options for getting your message out, and you should use as many as possible to reach your target audience. The use of multiple communications vehicles—such as print, broadcast, and electronic media—increases the reach of your message and the frequency at which members of your target audience are exposed to it. In addition, do not forget to pitch your stories to the television stations and newspapers of colleges and universities located in your Weed and Seed neighborhood. After you have chosen your vehicles, you need to build a working relationship with the media and pitch a story they want to cover.
There are three steps you must take to successfully get your message out: