Residents and Steering Committees
Begin investigating the communications capabilities of the residents in your Weed and Seed target community. Find out if they have any communications experience, such as broadcasting, writing, or design. Also, tap into the skills of those serving on your Weed and Seed Steering Committee. You should determine not only whether they have communication, marketing, or public relations skills, but also whether they have access to communication vehicles that are used by your target audiences.
A group of media-savvy artists living in the Garfield community in Phoenix, AZ, are successfully promoting the Weed and Seed strategy and their activities to local media outlets.