- Know the Basics
- Motivate the community
- Reach sponsors
- Raise awareness
- Promote events and resources
- Build partnerships
- Design a Marketing Strategy
- Define marketing
- Think like a marketer
- Know your audience
- Remember the bottom line
- Make it easy to act
- Use the 4 Ps
- Base decisions on evidence
- Ask the right questions
- Find Local Partners
- Residents and steering committees
- Civic groups
- Mass media
- Faith-based organizations
- Colleges and universities
- Advertising and PR firms
- U.S. Attorneys' Offices
- Get Your Message Out
- Choose a Delivery Method
- Broadcast
- Interactive media
- Work With the Media
- Use local media
- Differences among outlets
- Roles of media professionals
- Pitch Your Story
- Make your story newsworthy
- Make contacts and track success
- Build your media kit
- Create a buzz
- Respond to media inquiries