Tailoring communication for specific audiences involves using your understanding of the audiences and of their worldview. This knowledge is essential if you are going to craft communication strategies, messages, and materials that resonate with different types of people and thereby motivate them to take the intended action. For example, if you develop Weed and Seed volunteer recruitment materials, you might want to create three different fliers: one for youth, another for young adults, and a third for older adults.
To implement effective community outreach, you must—