There are many tools of the media relations trade that you will need to become intimately familiar with. In this section, you will find samples for each of the following—
You will also find the following checklists and worksheets:
- Pitch checklist.
- Media release tips.
- Media event checklist.
- BEHAVE Framework (blank) (PDF, 48kb).
- BEHAVE Framework (sample) (PDF, 56kb).