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NCJ Number: NCJ 178998     Find in a Library
Title: Working With the Media
  Document URL: HTML PDF 
Corporate Author: National Crime Prevention Council
United States of America
Date Published: 03/2000
Page Count: 8
  Series: OJJDP Youth in Action Series
  Annotation: This bulletin describes how to work with the media in efforts to prevent community crime.
Abstract: The term “media” refers to all means of mass communication in the community--news and nonnews, local and national--including newspapers, magazines, billboards, neighborhood and community newsletters, cable television providers, and posters. As a community begins work on a crime prevention program and plans its work with the media, it should follow five critical planning steps: (1) develop a process for preparing and sending out media communications such as media advisories, press releases, and pitch letters, perhaps by following the seven steps suggested in the bulletin; (2) reach out to a variety of media organizations; (3) start getting out the word about the program, emphasizing concentration, time commitment, persistence, and a powerful message; (4) keep media contacts lined up; and (5) develop allies. The bulletin describes what it takes to keep working successfully with the media, challenges of working with the media, rewards of working with the media, and how to evaluate working with the media. Note, resources
Main Term(s): Juveniles
Index Term(s): Press relations ; Public information ; Media coverage ; Media support ; Public education ; Information dissemination ; Press releases ; Communication techniques ; Crime prevention education
Sponsoring Agency: Bureau of Justice Assistance
US Dept of Justice
Office of Justice Programs
United States of America
Sale Source: NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America

Juvenile Justice Clearinghouse/NCJRS
P.O. Box 6000
Rockville, MD 20849
United States of America
Type: Report (Technical Assistance)
Country: United States of America
Language: English
Note: Youth in Action, Number 14
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