Approaches to implementing ADR into a law firm's practice have varied. Some firms have specialists whose sole responsibilities involve ADR-related activities. Other firms have ADR committees or departments, and some firms have a general approach that encourages all lawyers in the firm to use ADR procedures when they are appropriate to clients' needs. Promotional activities for ADR vary from formal seminars, to publicity campaigns, to informal counseling. Advice for implementing an ADR program in a law firm includes selecting members of the firm willing to spend time in familiarizing themselves with ADR procedures; educating clients about ADR; maintaining a record of ADR experiences for illustrative purposes; and providing firm lawyers with access to ADR materials, resources, and form files. The perspectives of ADR in law firms and in general varied among the attorneys interviewed, but all believe that offering alternatives to litigation is necessary to provide clients with the best possible service. 41 footnotes.