Deviance-making is identified as an important, yet generally neglected area of concern. While we regard theorizing in deviance as relatively stagnant, some trends and issues are identified, with particular attention being given to the recent rise of structural and macro-level theorizing. Reactions to deviance are discussed under the rubric of a series of generalizations subject to additional empirical assessment and synthesizing. We conclude by noting that attention to the issues identified in our agenda is imperative if the sociology of deviance is to remain a viable and distinct sub-field within the discipline. (Publisher abstract)