The emergence of community based approaches to traffic safety is discussed, and an international workshop on drinking and driving from the perspective of research needs and opportunities, and countermeasure options is described. The alcohol-crash problem in Ontario Province was tracked using driver fatality data collected between January 1973 and January 1985. The purpose of the study was to determine the impact of community-based initiatives on traffic safety. An analysis of the number of driver fatalities during December-January (combined) from 1973-1974 through 1984-1985 indicated a drop in impaired-driver fatalities as the level of community activity increased alcohol-crash problem and promoting highway safety has merit. Tabular data and 22 references. (Author abstract modified)