This failure stems largely from the lack of a good relationship between the two and a failure of each to understand the other's role. Parole boards needs to develop communication strategies that more aggressively and creatively explain their function within the criminal justice system. To build a more constructive relationship with the media, parole boards should designate a person responsible for creating and disseminating public information, preferably someone with media experience. More outreach also is needed in the form of meetings with editorial boards, talk show appearances, press releases, the writing of editorial pieces, video presentations, or invitations for site visits to the press. Parole agencies also will have to articulate their mission if they seek to establish a more viable relationship with the press. This will enable them to correct misperceptions, educate the public, and gain community support. On its side, the press must do a better job of reporting accurately and fairly. The press also could perform a valuable function by reporting on broader policy issues affecting crime, the criminal justice system, and the parole component. A good relationship between the media and parole agencies can contribute to a better understanding of the real issues and needs of the criminal justice system. 1 illustration.