Some of the components of a campus crime prevention program are crime analysis; security surveys; and the initiation, implementation, management, and evaluation of crime prevention programs. Financial support for and participation in crime prevention programs requires the use of marketing skills. A crime prevention officers's skills should include understanding people, determining client needs, making a crime prevention presentation, listening, demonstrating crime prevention, and handling objections. Consistency and frequency are important in selling crime prevention concepts and programs to university administrations. An initial crime prevention package that should be sold to an administration includes crime analysis and education, physical security, and the creation of an overall environment conducive to crime prevention. The planning of a campus crime prevention program must include research on existing programs, notably the evaluations of these programs; consultation with other campus crime prevention officers; and consultation with strategic campus and community groups in the development of a crime prevention strategy.