Before describing the evolution of the structure and activities of the Coleman Advocates for Children and Youth, this booklet discusses the rationale for local child advocacy. Local advocacy is the focus because this is where all policies, both State and Federal, must be implemented. Drawing from the work of the Coleman advocacy group, the discussion recommends strengthening and expanding the child advocacy movement and increasing the focus on local child advocacy, along with an expansion of the agenda of the child advocacy movement. The booklet also recommends the use of the budget process as a structured way to compete with other interests and demands accountability from policymakers. The suggested focus is on policies and programs that increase accessibility of child services, early intervention, and neighborhood involvement. Other recommendations are the development of advocacy political skills, the blend of advocacy and organizing techniques, use of the media, and the adaptation of the structure of child advocacy organizations to expand political clout. 3 figures.