Change was precipitated by adverse consequences of drinking, particularly crime and violence. The most commonly used strategies involve social change: finding alternative activities, avoiding heavy-drinking friends, and avoiding situations where heavy drinking typically occurs. Next most frequently used strategies involve setting limits: restricting drinking time, expenditure on drink, and alcohol consumption. Finally, rate control, including beverage changes from stronger to weaker or non-alcoholic drinks, is a commonly reported strategy. The implications for the design of intervention programs are discussed. 4 tables, 28 references. (Author abstract)