All professions have the following characteristics: (1) formal education; (2) an organized body of knowledge with theoretical underpinnings and minimum competencies; (3) research activity; (4) a code of ethics; (5) a professional culture or association; (6) autonomy and self regulation; and (7) a clientele which recognizes the authority and integrity of the profession. Educational opportunities which will prepare competent child care personnel need to be expanded just as continuing education and inservice training need to be further developed. Efforts to identify a body of knowledge, develop self regulation, and conduct research need concerted attention. Development of a code of ethics is a task requiring completion. Effective use of technology to share information; continued competence in advocacy at the local, state, national, and international levels; becoming a visual culture through the media; and becoming knowledgeable about funding are all tasks that need to be addressed. 15 notes. (Author abstract modified)