Seven variables were studies sales of tickets per draw, jackpot size for each draw, number of first prize winners in previous draw, New York State unemployment rate, average weekly earnings in manufacturing, consumer price index for the region, and day of the draw. The influence of frequency and other factors were analyzed through multiple regression analysis. The findings indicate a close correlation between the size of the jackpot and sales volume and the greater the number of previous winners, the greater the sales. No relationship was found between the unemployment rate and volume of sales; however, indicators suggest that lottery sales do better during poor economic conditions. With regard to frequency of draws, it appears that sales declined per draw, making more frequent draws counterproductive in terms of increased revenue. 1 table, 4 figures, and 17 references