Historically, the private sector has used surveys to obtain consumer feedback on products, personnel, service, and performance. To enhance the relationship between the police and the community, a concentrated effort must be made to solicit opinions and attitudes of the consumer of police services. There are six applications for the surveys: (1) general attitudes of the community; (2) organizational goals and priority setting; (3) strengths and weaknesses; (4) areas of improvement; (5) training; and (6) employee motivation. The design considerations of the survey are listed, such as using a telephone or mail survey, question wording, length, sequence of questions, etc. The overall benefit of a survey is that it provides an inexpensive means of overcoming alienation factors and communication barriers while conveying the department's commitment to accountability and accessibility. A sample service survey form is included.