It is evident that police in Santa Clara County have not been able to remove a sufficient number of drinking drivers from the road as those which remain have continued to cause an increasing number of accidents. The goals of the Drinking Driver Program include: (1) reducing the number of automobile accidents caused by persons driving under the influence of alcohol; (2) reducing costs and increasing productivity for the justice agencies which process drinking driver cases; and (3) reducing the number of persons arrested for second and subsequent charges of driving under the influence. Strategies to change basic attitudes and behavior relative to drinking and driving will focus upon public education. These approaches will utilize school programs to reach young people and their parents and media presentations for the general public. 29 tables and appendix