Three objectives for RBS training were established: the project would create community interest in and support for RBS as a legitimate responsibility of the hospitality industry; community-based training for managers and servers would be offered at no or low cost to participants; and a team of RBS trainers would be selected and trained with long-term support. It is determined that working cooperatively with the hospitality industry is important and that a project's sponsoring agency must assess the sociopolitical climate in a community before organizing an RBS program. One of the errors project staff made in Monterey-Santa Cruz was to rely on other community agencies for information regarding the interest of the hospitality industry and community agencies in implementing a communitywide program. Many establishment owners and managers did not believe the project was education-oriented and worried that law enforcement officers were using the program to find as many violations as possible. Recommendations are offered to enhance the conduct of similar projects. 2 references