Project Pride is a multimodal substance use prevention program that focuses on knowledge of drugs and their harmful effects on the body, feeling good about oneself without using drugs, strategies for maintaining friendships, and decisionmaking skills. Attitudes toward and opinions about the program were obtained from 101 teachers and 11 school administrators from eight elementary schools. As expected, degree of satisfaction with program content was consistently related to how beneficial and valuable teachers perceived the program to be for their students. The age appropriateness of materials and degree of difficulty in implementing activities were also significantly related to how much students benefited from the program. Neither perceived support of administrators nor teacher participation in training was related to level of implementation or teacher satisfaction. The need to obtain teacher and administrator perspectives on substance use prevention programs is discussed, as well as steps to maximize implementation of prevention curricula in elementary schools. 2 tables and 13 references