The problem construction cycle consists of five steps: formation of a belief frame that permits a clear problem articulation supportive of innovation; expansion of the belief to others who can commit existing organizational resources to the innovation; formalization of the belief system through a new organizational structure; maintenance of linkages to the existing structure through displays of success; and reinforcement of the original belief system. This cycle forms a closed system so that the generative belief is not easily available for critical examination. The policies of the war on drugs are used to illustrate how the constructive process works. The authors discuss opportunities for sharing the results of interpretive, constructivist insights among managers, policy makers, and academics attempting to bring about systematic change. 22 references