The standard polling question (SPQ) asks whether or not people favor the death penalty, not whether they think it is the best or most appropriate punishment for convicted murderers. When people are presented with an alternative to the death penalty that incorporates both lengthy imprisonment and restitution to murder victims' families and are then asked whether they would prefer the death penalty to such an alternative, they consistently choose the alternative. In effect, both pollsters and politicians have mistaken the public's acceptance of the death penalty as a preference for it and have missed the indications that the public actually prefers an alternative. The responses to the SPQ indicate the public's desire for harsh punishment and that people will accept capital punishment unless or until they can have an alternative they want more. This implies that advocacy for such an alternative may have a pivotal role in the struggle over capital punishment in the United States. Tables, figures, footnotes, and appended table