Voter Research and Surveys 1994 Election Day Exit Polls in gubernatorial elections across states indicated that NRA endorsements made little difference. Gun owners were a distinct-issue public, especially in close races and in states with restrictive gun control laws on the books, but these differences appeared to have little to do with NRA involvement. Gun ownership was sufficiently politicized that the additional cue of an interest group endorsement provided no new information. Gun rights forces influenced few elections by relying on endorsements alone. What seemed to matter most in separating gun owners from non-gun owners was not the NRA involvement but the competitiveness of elections. Tables, notes, appendix, references