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NCJ Number: NCJ 183197     Find in a Library
Title: Cashing In on the New Millennium: How the Firearms Industry Exploits Y2K Fears to Sell More Guns
  Document URL: PDF 
Author(s): Marty Langley
Date Published: 12/1999
Page Count: 17
  Annotation: The Y2K bug allowed the firearms industry to combine several marketing strategies to instill more fear among citizens in order to sell more guns.
Abstract: Several firearms manufacturers released special edition Y2K guns. A key marketing tool involved the "gun press" in magazines aimed at retail gun buyers. Magazine headlines illustrated a climate of fear associated with Y2K and articles presented frightening scenarios to promote firearms purchases. As a result of the firearms industry's marketing based on Y2K, gun sales were strong. The fact remains, however, that many of the guns sold as a result of the firearms industry's Y2K hype will be used in homicides, suicides, and unintentional shootings for decades to come. Quotes from selected consumer gun magazines and industry magazines are included. 10 endnotes and 3 figures
Main Term(s): Criminology
Index Term(s): Homicide ; Suicide ; Gun Control ; Weapons Violations/Offenses ; Fear of crime ; Citizen gun ownership ; Firearm-crime relationships
Sponsoring Agency: Joyce Foundation
United States of America

George Gund Foundation
United States of America

John D. and Catherine T. MacArthur Foundation
United States of America

Ctr on Crime, Communities and Culture
United States of America
Sale Source: Violence Policy Ctr
1730 Rhode Island Avenue, NW
Suite 1014
Washington, DC 20036
United States of America
Publisher URL: 
Type: Issue Overview
Country: United States of America
Language: English
  To cite this abstract, use the following link:

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