Generation X individuals grew up during a period of peace, relative prosperity, and technological advances that have changed the U.S. economy. Most Generation X individuals learn best through hands-on experiences, and they like immediate and personal feedback. They tend to be more responsive to a team manager who values input from employees, delegates tasks, and provides mentoring and coaching. Knowing what motivates and concerns Generation X police officers will help police executives conduct more effective recruitment campaigns. Potentially effective marketing strategies include highlighting the variety of jobs available at the police officer level, offering cafeteria-style benefits packages, emphasizing the computer technology used by the police department, and offering a class dedicated to career development. Ways of retaining good police officers and challenges facing police departments in a shrinking job market are examined. Recommendations to help police managers create attractive work environments are offered as follows: define the police organization, value employees, and show flexibility. 4 footnotes