The kit first lists the national, State, and local goals of National Drug Court Week, which are essentially to increase awareness of the National Association of Drug Court Professionals' (NADCP's) role as the national drug court advocacy organization and to conduct activities designed to increase the establishment and effective operation of drug courts by States and localities. The kit also contains a local campaign timeline and NADCP suggestions for implementing National Drug Court Month in a jurisdiction. Background information on the NADCP and its work is provided, along with "quotable quotes" on a national scale. Statistical "talking points" pertain to data on probationers with drug problems and the effectiveness of drug courts in managing such offenders in the community. Tips are offered for contacting the media and writing a press release (a sample press release is provided). Suggestions are also offered for a media advisory, which advises the media of an event such as a drug court graduation ceremony; a sample media advisory is provided. The kit concludes with descriptions of the material the NADCP need from State and local organizations that have conducted activities in observance of National Drug Court Month.