Results of a study conducted by the Montana Highway Patrol and researchers from Montana State University on how law enforcement officers across the United States are perceived by the public indicate a nationwide consensus opinion among law enforcement officers that they are distrusted by the public. Law enforcement officers firmly believed that the populations they serve had primarily negative perceptions of them. However, study findings also indicate that 85.3 percent of persons responding to the survey were supportive of the law enforcement community. The results also indicate that people typically disregard media reports when it comes to forming their own opinion of police officers. The negative way the law enforcement community believes the public perceives it is reinforced not only by the public and the media but often by senior officers as well. The result is if negative behaviors or attitudes are perceived to be the standard in a social group, the social urge to conform will negatively affect overall behavior and attitudes of the group members. Addressing social norms is a new and sometimes controversial approach to changing behaviors and turning the tide of misperception. It is critical to understand that to promote positive community norms agencies must work proactively with the media and use the tools of social science. 4 notes