Over the past 20 years, the subject of 'desistance from crime' has become extremely popular in academic research. Desistance is a behavior concept. To 'cease and desist' means to stop offending and to abstain from committing further offending behavior. For former prisoners to desist from further offending can be challenging if those around the individual are treated like he/she is a danger and a threat causing him/her to internalize this view of them and fulfill the prediction by returning to criminal behavior. This is the central premise of labeling theory, also referred to as the 'Golem effect' in psychology: low expectations of a person typically lead to poor outcomes. Another use of labeling theory, which is the opposite of the Golem effect is the 'Pygmalion effect', the high expectations of others lead to greater self-belief and subsequent performance in an individual. This chapter focuses on the Pygmalion effect, arguing that personal transformation (or recovery in the highly related arena of addiction) also contains a looking-glass element. People start to believe that they can successfully change their lives when those around them start to believe they can. Tables, notes, and references