This study investigates what kinds of approaches are used by the retail entrepreneurs in order to prevent shoplifting in their stores. The present study utilizes elements of Crime Prevention through Environmental Design (CPTED) in its theoretical approach. The population for the study consisted of 946 Finnish K-retail entrepreneurs. The data collection was carried out through an Internet survey in February and March of 2009. A total of 161 retailers filled in the questionnaire, yielding a response rate of 17 percent. This study provides several interesting findings. First, retail entrepreneurs use four means of preventing shoplifting: Attractiveness of the Premises, Ease of Surveillance, Formal Surveillance, and Social Control. Moreover, this study revealed that retail entrepreneurs be categorized according to the use of CPTED-based approaches in their stores. The groups are: retail entrepreneurs preferring ease of surveillance, retail entrepreneurs preferring formal surveillance, retail entrepreneurs preferring informal surveillance, and retail entrepreneurs preferring social control. (Published Abstract)