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Evaluating the Effects of Protective Keeper Boxes on Hot Product Loss and Sales: A randomized Controlled Trial

NCJ Number
236388
Journal
Security Journal Volume: 24 Issue: 4 Dated: October 2011 Pages: 357-369
Author(s)
Read Hayes; Tracy Johns; Mike Scicchitano; Daniel Downs; Barbara Pietrawska
Date Published
2011
Length
13 pages
Annotation

This study evaluated the effectiveness and efficacy of Keeper boxes.

Abstract

Retail companies lose large quantities of key merchandise because of errors, omissions, fraud, and theft. Lost inventory frustrates consumers, skews stocking processes, and reduces sales. Further, theft events introduce violence and concern into retail environments. Victimized businesses fight back against losses by installing crime prevention measures, but fail to use rigorous research to design, evaluate, and refine countermeasures. Grounded in situational crime prevention, this article describes a 10-store randomized controlled trial on the effects of plastic protective Keeper boxes on loss and sales levels of a 'hot product'. This study provided evidence of the efficacy and cost-effectiveness of the countermeasure in a micro place environment. (Published Abstract)