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Texas Tobacco Prevention Initiative Media Campaign and Community Program Effects Among Children and Adults

NCJ Number
237261
Date Published
2001
Length
12 pages
Annotation
This report presents the results of an evaluation of Texas' Tobacco Prevention Initiative, a media campaign and community program aimed at reducing tobacco use in the State.
Abstract
Highlights from this evaluation of Texas' Tobacco Prevention Initiative include: for students in 6th and 7th grade, school-community and multiple programs showed evidence of significant prevention effects when used in conjunction with a high level media campaign; and for adult smokers, the largest increase in daily smoking cessation rates was observed in areas where high level media campaigns were combined with community programs that promoted smoking cessation. This report presents the results of an evaluation of Texas' Tobacco Prevention Initiative, a media campaign and community program aimed at reducing tobacco use in the State. The initiative was funded by the State legislature using funds from the State's tobacco settlement income. The initiative combined three levels of media activity (no campaign, low level campaign, or high level campaign) and five community programs (no programs, cessation programs, law enforcement programs, school-community programs, or all three programs combined) aimed at reducing tobacco use among adults and children. This report evaluated the effectiveness of the initiative in 14 areas of the State where media activities and community programs were provided either singly or in combination. The results of the evaluation show that overall, the initiative led to short-term reductions in tobacco use among children and adults. The benefits of statewide implementation of the initiative are discussed. Figures and references