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The document referenced below is part of the NCJRS Library collection.
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NCJ Number: NCJ 238779     Find in a Library
Title: Determining the Relative Impact of PSAs and Brochures upon General Public Drivers Interfacing With Emergency Service Vehicles
  Document URL: PDF 
Author(s): William F. Jenaway Ph.D. ; Steven Austin ; William Troup ; Darren Basch
Date Published: 02/2012
Page Count: 48
  Annotation: This project examines the relative impact of public service announcements (PSAs) and brochures upon general public drivers interfacing with emergency service vehicles.
Abstract: Results indicate that the viewing or reading of information suggesting a driver move over and slow down when encountering emergency vehicle on the highway will result in more responsive actions by the vehicle operator. This report supports four conclusions: “Slow Down and Move Over” is an effective and easy to remember safety phrase that should be included in all relevant PSAs; the use of PSAs in communicating slow down and move over practices when encountering emergency responders and vehicles on the highway should be continued and expanded; the results of accidents and PSA impacts should be monitored to determine programmatic/message modifications in the future; and research into the impact of distractions on driving behaviors when interfacing with emergency responders and their vehicles provides valuable data for driver safety. Data collected were a literature review and related field testing findings using driving simulation. References and appendixes
Main Term(s): Highway safety
Index Term(s): Emergency vehicles ; Driver training ; Public safety coordination ; Education ; Motorcycle safety
Sponsoring Agency: National Institute of Justice (NIJ)
US Department of Justice
Office of Justice Programs
United States of America
Grant Number: 2009-DE-R103
Sale Source: National Institute of Justice/NCJRS
Box 6000
Rockville, MD 20849
United States of America

NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America
Type: Research (Applied/Empirical)
Country: United States of America
Language: English
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