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INSTITUTIONS AS ECONOMIC ENTERPRISES - DEVELOPMENT OF A MODERN MARKETING CONCEPT FOR THE MANAGEMENT OF CORRECTIONAL INSTITUTIONS

NCJ Number
34724
Journal
ZEITSCHRIFT FUER STRAFUOLLZUG UND STRAFFAELLIGENHILFE Volume: 24 Issue: 4 Dated: (DECEMBER 1975) Pages: 230-239
Author(s)
K GERL; M STITZEL
Date Published
1975
Length
10 pages
Annotation
REVIEW OF THE PRINCIPLES, ADVANTAGES, AND LIMITATIONS OF APPLYING MARKETING TECHNIQUES TO SELL THE PRODUCTS OF PRISON INDUSTRIES ON THE OPEN MARKET IN COMPETITION WITH THE PRODUCTS OF PRIVATE ENTERPRISE IN WEST GERMANY.
Abstract
DISCUSSED ARE QUESTIONS OF PRODUCT IMAGE, PRICING, PACKAGING, ADVERTIZING, AND PUBLIC RELATIONS. --IN GERMAN

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