NCJ Number
39967
Journal
Journal of Applied Behavior Analysis Volume: 9 Issue: 4 Dated: (WINTER 1976) Pages: 399-405
Date Published
1976
Length
7 pages
Annotation
SHOPLIFTING PREVENTION PROCEDURES INVOLVING EITHER INCREASING PUBLIC AWARENESS OF THE SEVERITY OF THE CONSEQUENCES OR INCREASING THE THREAT OF DETECTION WERE EVALUATED.
Abstract
POSTING SIGNS AROUND A DEPARTMENT STORE POINTING OUT THAT SHOPLIFTING IS A CRIME, PARTIALLY REDUCED SHOPLIFTING RATES. WHEN MERCHANDISE THAT WAS FREQUENTLY TAKEN WAS IDENTIFIED BY SIGNS AND STARS, SHOPLIFTING DECREASED TO NEARLY ZERO. PUBLICITY CAMPAIGNS TO INFORM THE PUBLIC OF CONSEQUENCES FOR SHOPLIFTING MAY PRODUCE DESIRABLE RESULTS, BUT IDENTIFYING LIKELY SHOPLIFTING TARGETS, WHICH MAY INCREASE THE LIKELIHOOD OF DETECTION, EFFECTIVELY REDUCES SHOPLIFTING RATES. (AUTHOR ABSTRACT)...PLO