AFTER A SHORT INTRODUCTORY CHAPTER, A BRIEF HISTORICAL AND CONTEMPORARY BACKGROUND OF THE CONSUMER RIGHTS ISSUE IS PRESENTED. A NUMBER OF CHAPTERS EXPLORING THESE ISSUES IN DETAIL ARE THEN PROVIDED. A VARIETY OF POSITIONS ARE PRESENTED THROUGH CARTOONS, ILLUSTRATIONS, ARTICLES, AND EXCERPTS FROM OTHER TEXTS. OPEN-ENDED QUESTIONS FOR THE STUDENT ARE ALSO PROVIDED. THE TEXT INCLUDES AN OVERVIEW OF THE MANY AREAS OF CONSUMER FRAUD, INFORMATION ON SOME OF THE WELL-KNOWN AMERICAN CONSUMER ADVOCATES, A DESCRIPTION OF SEVERAL CONSUMER ADVOCATE ACTIVITIES, AND AN EXAMINATION OF BUSINESS' REACTIONS TO THIS TREND.