CHANGING PUBLIC ATTITUDES TOWARD SEX AND A SUPREME COURT RULING THAT NUDITY PER SE IS NOT OBSCENE HAVE CONTRIBUTED TO THE TREMENDOUS GROWTH OF SEX EXPLOITATION INDUSTRIES. PART OF THIS GROWTH IS IN ESTABLISHMENTS WICH FOSTER THE SEXUAL EXPECTATIONS OF THEIR CUSTOMERS AND DO NOT SATISFY THEM, THAT IS, THEY COMMIT FRAUD. ONE SUCH ENTERPRISE ADVERTISES WITH SUCH PHRASES AS 'LEARN THE ART OF ORAL LOVE.' THE CUSTOMER ENTERS THE HOUSE AND SITS IN A WAITING ROOM, SURROUNDED BY PICTURES OF NUDE WOMEN AND OTHER ITEMS DESIGNED TO AROUSE HIS EXPECTATIONS. HE IS THEN USHERED INTO A ROOM WHERE SEVERAL WOMEN ENTICE HIM WITH INVITATIONS TO CHOOSE ONE OF THEM AND GO INTO A PRIVATE ROOM, WHERE SHE WILL 'SATISFY HIS SEXUAL NEEDS ORALLY.' THE 'MARK' PAYS $25 AND GOES INTO THE ROOM, WHERE THE WOMAN HE HAS CHOSEN PICKS UP A THICK PAMPHLET AND BEGINS TO READ FROM IT IN A DULL MONOTONE. IT SOON BECOMES CLEAR TO THE CUSTOMER THAT ORAL SEX MEANS NOTHING MORE THAN TALKING ABOUT SEX, AND IN A BORING MANNER. THE WOMAN HAS BEEN VERY CAREFUL NOT TO INCRIMINATE HERSELF FOR SOLICITATION OR FALSE ADVERTISING. SHE HAS NEVER SAID THAT SHE WOULD DO ANYTHING WITH THE CUSTOMER. HE IS IN NO POSITION TO COMPLAIN, AS THE SERVICE HE DEMANDS IS A FELONY IN CALIFORNIA. THE MARK IS USHERED OUT, CAREFULLY SEGREGATED FROM OTHER PROSPECTS ENTERING THE ESTABLISHMENT. VARIATIONS ON THIS SCHEME INCLUDE ADVERTISEMENTS OF 'BODY CONTACT' (WHERE FOR A HIGHER FEE THE WOMAN DOES NOTHING MORE THAN HOLD HANDS WITH THE CUSTOMER) AND OF 'FULL BODY CONTACT' (WHERE SHE LIES NEXT TO HIM, TOUCHING LEGS, HIPS AND SHOULERS). THE WOMAN GIVES HIM EXACTLY WHAT WAS ADVERTISED AND YET STEADFASTLY REFUSES TO DO ANYTHING ILLEGAL.