The first discusses the social aspects of police work and the social skills that a successful professional in the helping services requires -especially the ability to communicate attitudes characterized by a respect for others, empathetic understanding, genuineness, and self-disclosure. The second article discusses police use of marketing techniques in their media relations efforts, which should focus on a customer-needs orientation, represent an integrated marketing approach for the entire organization, and pursue organizational goal achievement through customer satisfaction. Another article describes the targeted patrol program which has succeeded in decreasing major crime incidence in Lower Merion, Pa., a suburb near Philadelphia. Next, a California program with emphasis on the service aspects of policing and its education responsibility is described. Police preventive intervention at the community level in Israel is the topic of an article in the same series, while still another discusses business as a necessary link in community prevention pursuits. The final article discusses the problems of integrating Indo-Chinese refugees into the Sacramento community and the role the police are playing to facilitate the effort. Photographs are provided.