Consumer behavior in bringing claims and raising disputes must be seen in the context of attachment to community and integration into networks of family, friendship, neighborhood, and work. If Milwaukee is typical of other American cities, the findings reported here suggest that for consumer problems, neighborhood and community attachment and the social networks that compose them do not play major roles for most urban residents, contrary to the conceptual framework hypothesized. This is because for most urban residents, the areas in which they live hold no strong attachments for them. Still, most consumers do manage to mobilize both informal and formal resources for practical adaptations to everyday problems. The Milwaukee study reveals that consumer problems are handled in a manner similar to most other circumstances that pose no immediate crisis for households. In search of solutions to consumer problems, citizens tend to bypass the informal social networks and most of the formal community organizations, including the formal dispute forums. The contemporary urban dweller appears to be a specialized, informal brokerage shopper in attempting to deal with problems. Consumers use informal brokerage networks instrumentally and in proportion to perceived needs for assistance. As problems persist in spite of efforts to resolve them, the use of specialists over generalists increases, but specialists are consulted informally. Formal brokers are rarely invoked as third parties directly for disputing purposes. Tabular data, figures, notes, and 50 references are provided.