A successful recruitment campaign must encompass several stages: creating an appropriate work environment; marketing to potential candidates; conducting an individual needs assessment and identifying benefits; providing proper training; and following up. The most frequently noted reason for womenþs reluctance to enter a law enforcement career is the perceived attitudes of male officers. After just a few months with their new recruitment program, USF's number of women public safety officers had increased from 5 percent to 23 percent. Other changes included a positive shift in the department's culture, to include: (1) an environment free of harassing gestures and overtones; (2) the use of verbal judo versus physical force; (3) esprit de corps and philosophies of "the learning organization" throughout the organization; and (4) officers holding each other accountable for their actions. References