The keynote speech emphasizes the importance of adopting personnel approaches already practiced by the business sector. Personnel planning policies should encompass future police recruitment needs as well as staff development and job satisfaction concerns. Legal considerations relating to recruitment activities are clarified to forestall potential problems with such issues as personal data security, copyright protection, and equal opportunity rights. Technical experts explain the preparation and use of two specific media through which effective police recruitment advertising can be done -- wall photocalendars and multiprojection slide shows. The particular problems of staffing and managing personnel in a large city police force are described by a recruiting officer from Munich. A marketing consultant outlines an intensive training program he designed for police recruiting officers in North Rhine-Westphalia, introducing them to the psychological theories and counseling skills that constitute the personnel marketing approach. Also from North Rhine-Westphalia, a researcher reports the results of a citizen survey designed to tap citizen opinions and knowledge about the police and their reactions to police public relations efforts. Finally, a critique and analysis of the German secondary school system is delivered. The age group targeted by the police recruiting effort is deemed educationally ill equipped to enter a law enforcement career with anything less than completion of the highest level of secondary schooling. Individual articles provide tabular data. See NCJ 80611-18.