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NCJ Number: 115375 Find in a Library
Title: Participatory Approaches to the Production and Use of the Mass Media (From Global Impact of AIDS, P 289-300, 1988, Alan F Fleming, et al, -- See NCJ-115365)
Author(s): G Gordon; J Riber; E Spicer; S Smith
Date Published: 1988
Page Count: 12
Sponsoring Agency: Alan R. Liss, Inc
New York, NY 10011
Sale Source: Alan R. Liss, Inc
150 Fifth Avenue
New York, NY 10011
United States of America
Type: Program/Project Description
Language: English
Country: United States of America
Annotation: Participatory approaches, including aspects of focus group methodology, were used in the development of content and scenarios for a mini-feature film on AIDS for African audiences.
Abstract: The focus group discussions involved open-ended conversations about the general topic of AIDS. The groups were held with groups of men, women, and youths in urban and rural areas of two African countries. Issues emerging during the discussions were whether AIDS was a problem in a particular community, the signs and symptoms of AIDS, AIDS transmission, prevention, barriers to changing behavior, and what to do with people with AIDS or HIV. The discussions showed clearly that people need a medium that enables them to experience at a personal level the reality and meaning of AIDS for people like themselves. Because story telling has been a means of education in Africa for generations, the ideas expressed in the focus groups could easily be used in stories and films. The mass media can also be used in the context of primary health care programs that include counseling, followup discussions, and support for change. One reference.
Main Term(s): AIDS/HIV prevention
Index Term(s): Africa; Curriculum; Films; Information collection; Information dissemination; Program planning
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