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NCJ Number: 128370 Find in a Library
Title: Awareness of an AIDS Campaign Directed at Norwegian Adolescents
Journal: Health Policy  Volume:16  Dated:(1990)  Pages:33-41
Author(s): B Traeen
Date Published: 1990
Page Count: 9
Type: Research (Applied/Empirical)
Format: Article
Language: English
Country: United States of America
Annotation: Data was collected from a sample of 3000 Norwegian adolescents to test their awareness of a national AIDS education campaign which promoted condom use and consisted of a poster, TV discussion program, TV advertisement, pop song, and music cassette. Data were collected through an anonymous, self-administered questionnaire.
Abstract: The awareness of the various campaign components ranged from 50 percent to 9 percent; 48 percent of respondents reported awareness of at least one element. A path model was constructed to explain the social processes which led to campaign awareness. Sexual experience, educational aspirations, and gender seemed to influence awareness of the campaign through three different paths. The study results suggest that increasing adolescents' ability to communicate about sexual topics remains a priority for HIV prevention programs. 2 tables, 2 figures, and 15 references (Author abstract modified)
Main Term(s): Adolescent attitudes; AIDS/HIV prevention
Index Term(s): Norway; Political influences
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