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NCJRS Abstract

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NCJ Number: 136094 Find in a Library
Title: Media Relations
Corporate Author: National Ctr for Victims of Crime
United States of America
Date Published: 1990
Page Count: 75
Sponsoring Agency: National Ctr for Victims of Crime
Washington, DC 20036
Type: Citizen Involvement Material
Format: Document
Language: English
Country: United States of America
Annotation: To promote victims' rights and develop public outreach plans, victims and victim advocates must understand the role of the media and learn pragmatic skills to work with the media.
Abstract: This guide lists all types of news mediums including print, television, and radio station formats. Other outreach opportunities for media coverage include billboards, circulars, and monthly billing statements. There are many resources in the community, such as public relations firms and commercial art schools, that will help and advise victims' rights organizations. Steps to develop a public relations program include drafting a "master calendar" that provides the media with an organization's activities for the year. Press interview techniques show how to respond to needling, false assumptions, and hypothetical questions and how to convey a message through proper body language. Descriptions and functions of a media contact form, media kit, press release, and letters to the editor are included. 8 appendixes
Main Term(s): Media support; Victim reactions to crime
Index Term(s): Media coverage; Public relations programs
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