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NCJ Number: 147878 Find in a Library
Title: STRATEGIES FOR ENLISTING ADVERTISERS' SUPPORT TO RESOLVE THE PROBLEM OF TELEVISION VIOLENCE
Corporate Author: National Foundation To Improve Television
United States of America
Date Published: 1993
Page Count: 5
Sponsoring Agency: National Foundation To Improve Television
Rockville, MD 20852
Sale Source: National Foundation To Improve Television
6116 Executive Boulevard
Suite 615
Rockville, MD 20852
United States of America
Type: Report (Technical Assistance)
Language: English
Country: United States of America
Annotation: This document suggests ways to obtain the cooperative support of advertisers in the effort to reduce the harmful effects that television violence has on children.
Abstract: Because of their enormous influence over the content of television programs, advertisers must be a priority target for educational and informational outreach efforts that emphasizes the results of more than 3,000 studies on the effects of television violence. In addition, the Advertising Council should be encouraged to finance, create, and implement a national public service campaign on the issue of youth violence prevention. The campaign should address all the causes of violence, including the role played by media violence. Furthermore, a Council of Excellence should be formed, consisting of television advertisers that have demonstrated corporate leadership and public responsibility in addressing the problem of television violence and its impact on children. Finally, individual advertisers should be enlisted in the effort to address television violence. Copies of articles from two newspapers and statement to the Federal Communications Commission from the Foundation to Improve Television
Main Term(s): Child victims; Crime prevention planning
Index Term(s): Violence on television
To cite this abstract, use the following link:
http://www.ncjrs.gov/App/publications/abstract.aspx?ID=147878

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