skip navigation

PUBLICATIONS

Register for Latest Research

Stay Informed
Register with NCJRS to receive NCJRS's biweekly e-newsletter JUSTINFO and additional periodic emails from NCJRS and the NCJRS federal sponsors that highlight the latest research published or sponsored by the Office of Justice Programs.

NCJRS Abstract

The document referenced below is part of the NCJRS Virtual Library collection. To conduct further searches of the collection, visit the Virtual Library. See the Obtain Documents page for direction on how to access resources online, via mail, through interlibrary loans, or in a local library.

 

NCJ Number: 151524 Add to Shopping cart Find in a Library
Title: Social Impact of the National Citizens' Crime Prevention Campaign: The Evaluation Process: Focus on What Works
Project Director: G O'Keefe
Date Published: 1995
Page Count: 71
Sponsoring Agency: Bureau of Justice Assistance
Washington, DC 20531
National Institute of Justice/
Rockville, MD 20849
National Institute of Justice/NCJRS
Rockville, MD 20849
NCJRS Photocopy Services
Rockville, MD 20849-6000
Grant Number: 91-DD-CX-0034
Sale Source: National Institute of Justice/NCJRS
Box 6000
Rockville, MD 20849
United States of America

National Institute of Justice/
NCJRS paper reproduction
Box 6000, Dept F
Rockville, MD 20849
United States of America

NCJRS Photocopy Services
Box 6000
Rockville, MD 20849-6000
United States of America
Document: PDF
Type: Report (Study/Research)
Language: English
Country: United States of America
Annotation: This report is a technical appendix to The Social Impact of the National Citizens' Crime Prevention Campaign. That document reported the findings of a study to evaluate the impact and cost-effectiveness of the National Citizens' Crime Prevention Media Campaign (NCCPMC) activities in producing and disseminating public service announcements (PSAs) focusing on McGruff the Crime Dog and using the Take a Bite Out of Crime theme.
Abstract: The original evaluation attempted to determine: (1) whether the NCCPMC is an effective method for preventing and/or controlling crime and drug use among its targeted audiences; (2) the advantages and disadvantages of the media component to those implementing the program; (3) what has been learned from the media component activities that will improve the program or will aid in developing other programs related to the prevention of crime and drug abuse; and (4) the costs of the program, its sources of support, what benefits have been derived from the program. The original report concluded that a substantial majority of the public, the media, and the law enforcement community had accepted McGruff, the Take a Bite Out of Crime PSAs, and the message themes tied to the NCCPMC as positive symbols of crime prevention. These symbols had also become associated with drug abuse prevention, although to a lesser extent. The findings revealed that the campaign apparently continued to gain in popularity and impact over the decade studied, and concluded that such a media campaign could be a productive approach for influencing public understanding and behavior in the prevention and control of crime and drug abuse. This companion document contains four chapters: (1) introduction; (2) complete description of the research methodology; (3) detailed content analysis of the campaign and procedures used; and (4) survey questionnaire item descriptions. Tables, bibliography
Main Term(s): Crime prevention measures
Index Term(s): Community crime prevention programs; Crime prevention education; McGruff; Media support; Public Attitudes/Opinion; Public education
To cite this abstract, use the following link:
http://www.ncjrs.gov/App/publications/abstract.aspx?ID=151524

*A link to the full-text document is provided whenever possible. For documents not available online, a link to the publisher's website is provided. Tell us how you use the NCJRS Library and Abstracts Database - send us your feedback.