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NCJ Number: 156820 Add to Shopping cart Find in a Library
Title: Partner With the Media To Build Safer Communities: An Action Kit
Corporate Author: Advertising Council, Inc
United States of America

National Crime Prevention Council
United States of America
Date Published: 1995
Page Count: 99
Sponsoring Agency: Advertising Council, Inc
New York, NY 10016
Bureau of Justice Assistance
Washington, DC 20531
National Crime Prevention Council
Arlington, VA 22202-4801
Sale Source: National Crime Prevention Council
2001 Jefferson Davis Highway
Suite 901
Arlington, VA 22202-4801
United States of America
Document: PDF
Type: Citizen Involvement Material
Language: English
Country: United States of America
Annotation: This kit provides background information, activity and program ideas, strategy suggestions, and models for action to engage the mass media in an effort to prevent crime.
Abstract: The first section discusses the advantages the media offer as partners in community crime prevention campaigns. The National Citizens' Crime Prevention Campaign is sponsored by the Crime Prevention Coalition, a group of 120 national constituency groups, State crime prevention organizations, and State and Federal government agencies. The campaign combines communications and action initiatives. This kit describes the series of general adult- market, youth, and Spanish-language public service announcements (PSA's) that make up the most visible element of the campaign. Community organizers are advised on targeting media decisionmakers, localizing the issues, broadening crime prevention efforts, and dealing with objections to the campaign. Finally, these materials outline the basic steps in constructing an effective media relations program.
Main Term(s): Crime prevention planning
Index Term(s): Community crime prevention programs; Community involvement; Media support; Public relations programs
To cite this abstract, use the following link:
http://www.ncjrs.gov/App/publications/abstract.aspx?ID=156820

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