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NCJRS Abstract

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NCJ Number: 157158 Find in a Library
Title: Stay Drug Free!! You Have the Power!
Corporate Author: Office of National Drug Control Policy
United States of America
Date Published: 1998
Page Count: 0
Sponsoring Agency: Drug Policy Information Clearinghouse
Rockville, MD 20849
Office of National Drug Control Policy
Washington, DC 20500
Sale Source: Drug Policy Information Clearinghouse
P.O. Box 6000
Rockville, MD 20849
United States of America

Office of National Drug Control Policy
Old Executive Office Building
Washington, DC 20500
United States of America
Type: Citizen Involvement Material
Language: English
Country: United States of America
Annotation: This video presents 21 television and 9 radio public service announcements (PSAs) sponsored by the Office of National Drug Control Policy and designed to prevent children and youth from using drugs.
Abstract: The featured slogan in all of the PSAs is "Stay drug free!! You have the power!" All of the television PSAs begin by filling the TV screen with this slogan while Lee Brown, the Director of the Office of National Drug Control Policy states the slogan and provides a brief introduction to the statements by well-known personalities designed to discourage drug use. The television PSAs then conclude with another flashing of the slogan on the TV screen and its pronouncement by Lee Brown, who identifies his status as director of the National Drug Control Policy. A drug hotline telephone number is also prominently displayed in the closing frame. The drug prevention messages are presented by male and female television personalities, professional athletes (basketball and football), and sports coaches. The television personalities are mostly from daytime television series, with many of them being male and female child and youth stars. Most of the PSAs are 30 seconds in length, with some being 15-second edited versions of the 30-second PSAs. The radio PSAs are 15 seconds in length and are edited versions of the TV PSAs to make them suitable for the audio medium.
Main Term(s): Drug prevention programs
Index Term(s): Drug abuse education; Juvenile drug use; Media coverage
Note: DCC; Color VHS video, 19 minutes.
To cite this abstract, use the following link:
http://www.ncjrs.gov/App/publications/abstract.aspx?ID=157158

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