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NCJ Number: 161432 Find in a Library
Title: Do It Yourself: The Process of Developing a Drug Information Resource for Children, Paper 6
Author(s): H Baker; M Caraher
Date Published: 1995
Page Count: 66
Sponsoring Agency: Great Britain Home Office
London, SW1H 9AT, England
Publication Number: ISBN 1-85893-405-2
Sale Source: Great Britain Home Office
50 Queen Anne's Gate
London, SW1H 9AT,
United Kingdom
Type: Program/Project Description
Language: English
Country: United Kingdom
Annotation: This report documents the development of a media-based information resource about drugs for children aged 9 to 10 years.
Abstract: Development of this program began with a review of literature about the theory underlying the project: social marketing, the application of commercial marketing techniques to social issues. Program designers identified and assessed target children's mindset, developed prototype material, piloted the material and obtained feedback from children, teachers and parents. Children in the transition from primary to secondary school were the target audience, and researchers sought to understand, inter alia, their concerns, fears, and aspirations; their perception of authority; and how much control they thought they would have in situations they feared. Researchers suggest that prototypes developed in this project could be developed further, possibly with a more detailed evaluation of revised materials in other geographical settings. They also suggest avenues to explore as a result of this study; little research literature was available on media channels as tools for health education. References, appendix
Main Term(s): Controlled Substances
Index Term(s): Drug abuse education; Drug information; Drug prevention programs; Great Britain/United Kingdom; Juveniles; Media coverage; Media support; Program design; Theory
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